Strategy & Project Development
Shaping ideas into deliverable plans, from concept and case for support through to activity design and funding rationale.
Learn moreProject clarity for culture, heritage and education.
ASG: Adam S Goldwater. Advice, strategy and guidance.
ASG Goldwater Consulting helps museums, galleries, archives, heritage organisations, cultural charities and education partners plan, deliver and evaluate projects that connect people with place, collections, story and learning.
I work as a critical friend: bringing clarity, structure and momentum to projects through strategy, interpretation, learning design and evaluation.
- Culture, Heritage & Education
- North East · UK wide
- 2026 – 2027
- Strategy · Interpretation · Learning · Evaluation
Critical friend
Honest, collaborative support for delivery, governance and momentum.
Interpretation & learning
Audience-focused story and inclusive educational design.
Evaluation & insight
Frameworks, tools and reporting that support real action.
Joined-up practice
Culture, heritage and education held together by clear thinking.
What I do
Support across strategy, interpretation, learning and evaluation, helping organisations move from ideas to delivery with confidence and clarity.
Interpretation & Narrative
Collections-based interpretation, narrative frameworks and inclusive storytelling that work across spaces, audiences and media.
Learn moreLearning & Participation
Object-based and enquiry-led learning, schools and family programmes, inclusive pedagogy and audience engagement.
Learn moreEvaluation & Impact
Frameworks, tools and reporting that turn evidence into clear learning and persuasive narratives for funders and boards.
Learn moreSelected work
Recent and ongoing commissions supporting organisations to develop, deliver and evaluate work that connects people with culture, heritage and learning. From museum learning reviews and cultural access programmes to children's wellbeing and environmental education, each project combines strategic thinking with practical, evidence-led support.
Hope: Learning from Nature
Hope: Learning from Nature
Independent Evaluator
Independent evaluation of a project exploring natural heritage, climate and young people's sense of hope and possibility across Northumberland.
Expanding Horizons
Expanding Horizons
Freelance Project Coordinator & Evidence Lead
Coordinating a cultural access pilot that tests practical ways to overcome transport barriers to school trips across Northumberland and County Durham.
Museum of Gloucester
Critical Friend review
Critical Friend review of the schools learning offer and education collection, supporting a more evidence-led, object-first approach.
Orli Health
Independent Consultant & North East Strategy Lead
Helping a children's wellbeing programme find its place in North East primary schools, through strategic partnerships and school-based research.
The Real Thing
Making a renewed case for object-based learning in the age of AI: how encounters with material evidence, and the questions we ask of them, can strengthen enquiry, reasoning and human judgement.
Supported by Arts Council England through a Developing Your Creative Practice award.
Clarity, care and collaboration.
I work as a calm, methodical, supportive critical friend, combining strategic thinking with practical delivery, interpretation, learning and evaluation.
Evaluation isn't an afterthought. It's embedded from the start, so the experiences we create together achieve real, sustainable impact for audiences, especially children and young people.
Based in the North East, working UK wide.
I primarily support organisations across the North East of England (including Tyne & Wear, Northumberland, County Durham and Tees Valley) and also work across the UK where projects and partnerships align.
Working with museums, galleries, archives, heritage organisations, cultural charities and education partners.
Tyne & Wear
Northumberland
County Durham
Tees Valley
Yorkshire
Cumbria
The Borders
UK wide
Let's shape the next phase of your project.
If you are planning a project, refreshing interpretation, developing learning, or seeking evaluation and delivery support, I would be glad to talk.